™ Search engine optimization is a much-debated topic and there is a lot of different on the net. Lets cut through the muck and discuss things you should and shouldnt pursue to get high rankings. Before blasting into the subject, we need to define optimization. It simply refers to the manipulation of a site to gain top rankings on the three search engines that dominate the search traffic on the net Yahoo, Google and MSN. If you do a search on Google, the optimized listings are found in the large section on the left hand side of the page. These are often referred to as organic rankings since you dont pay for placement. Of course, you manipulated the page for optimization, but we will stick with organic as a name. The first optimization tip is the most basic and the one many people screw up. Pick the correct keywords for your site! The correct keywords are not what you personally think based on your knowledge of your service or product. They are Servizio SEO Italia not the phrases returned in the Overture inventory tool. The only place you will find the exact keyword phrases you should use are in Wordtracker. The site gives you an analytical tool that provides the exact keyword phrases being used by your prospects, how often they are being used and which are easiest to get high rankings on. It costs a whopping $8 for a single session, but you will want to get a year subscription so you can pick up different cycles of keywords. Your prospects will search for different things in summer compared to winter. The second thing to consider is the isolation keyword strategy. Many people will try to cram as many keywords into a page as possible. The accepted standard is 10 to 15 words. This is an old approach that works, but it will take much longer to get high rankings. Instead, you should develop a list of as many keyword phrases as possible. A single page should be made for each keyword phrase. You should never have to pick one keyword phrase instead of another for your site. Instead, you should make individual pages for each phrase. A major third optimization tip is interlinking. The links from one page of your site to another matter a lot. When you create a link, make sure the link is the anchor text for the page the prospect will be going to. Anchor text is simply the keyword phrase on that page. Turning to things you should avoid in optimization, well, there are a lot. Do not put your site name in your meta title, the search engines will list you high without it. Do not skimp on text, you need at least 250 words per page. Do not put database parameters in your urls because spiders have problems reading them. Stay away from flash as much as possible for the same reason. Stick to a single subject per page, to wit, do not wonder around like a drunken web designer! For the love of God, do not use frames. Finally, keep your html code streamlined so search engines can read it with ease. The list of things to do and avoid is nearly endless. Follow these simple steps, however, and you will see marked improvement in your rankings.
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™ Search engine optimization (SEO) has become a necessity for websites looking to increase their market penetration. What makes search engine optimization such a challenging field is that search engines are making changes to their search algorithms on a regular basis. It takes considerable skill for any SEO firm to stay in tune with the latest SEO developments. If you are looking to increase the popularity of your website and want to hire a SEO firm to take care of the search engine optimization of your site, here are a few tips to help you choose a SEO firm. One of the most important aspects of SEO is optimizing content, major search engines like Google and Yahoo are basically content centric. This means a website without optimized content stands a very poor chance of performing well with major search engines. The first thing you should look for in a SEO firm is if it is capable of offering content writing services for SEO. Almost all major SEO firms now offer content centric services like web content writing. Apart from optimizing content, it is also important to look for a SEO firm that can utilize other content centric avenues like article writing and press release writing. Another thing to keep in mind while choosing a SEO firm is the services that are on offer. It pays to work with a SEO firm that can offer a complete portfolio of services from link building to specialized web designing services. SEO firms offer a wide variety of link building packages, depending on the page rank you are targeting you should be able to choose the link building package you want. If you are using a SEO firm for carrying out SEO of your site from the ground up, then the SEO firm will automatically choose the link building package your site needs. It is also important to look at the credentials of the firm you are dealing with, most SEO firms make tall claims but have very little to back up their claims. Before you choose a SEO firm ask them for a website they have optimized, most SEO firms will show you a website they have optimized and the keywords for which it is ranking. In addition, also look at the ranking of the website of the SEO firm itself. If the SEO firms website is ranking well for popular keywords you can rest assured that your websites optimization is in good hands. Another important aspect to keep in mind is how up to date the services on offer are, if you have no idea which services to look for then a good indicator are services like XHTML validation and XHTML slice. In essence, what you are looking for is a SEO firm that can offer you as many or as few services as you require. In addition, a SEO firm should provide the latest search engine optimizations services in conjunction with tried and trusted search engine optimization services. Finally, it is important to understand your own requirements before you hire a SEO firm. Most webmasters know what they are looking for and know which keywords they would like to rank for. It is important to have a list of keywords you want your website to rank for, it is equally important to understand that not all keywords are viable. For example, there is no point in optimizing a website for the keyword water as beating wikipedia is not an easy task. It is important to be in constant contact with the SEO firm so you can better understand how the firm is working and what steps are Go to the website being taken to improve your sites ranking. Also be wary of SEO firms that offer overnight success. ™ PPC Advertising The First Step In A SEO Marketing Campaign Often, sites view seo and PPC marketing as exclusive marketing techniques. Each marketing method has its advocates. In reality, both have a place in the Internet marketing process. If you intend to pursue a major seo effort, a PPC campaign is a critical early step. PPC For Testing Lets say you have a site offering a service or product in the travel market. Youve put together a healthy budget and decided to go for broke. Yep, youre optimizing and trading links in an effort to go after keyword phrases with major traffic and competition. For instance, youve decided to have a go at Europe travel, which has roughly 400,000 searches each month and major competition for high rankings. You spend two years trading links, adding content and so on. Miracle of miracles, you pop on to the first page of search results. You start shopping for your private jet only to realize a very disturbing thing. You are getting thousands of visits, but few sales. After running calculations, you find the site is converting at 1 in 10,000. Houston, we have a problem. A PPC campaign should Servizio SEO be used to test your site against keyword phrases before you spend the time and money on an seo campaign. The best platforms to use for your campaign are Google Adwords and Overture. Yes, click fraud is a problem, but less so on these platforms. After opening accounts and laying a credit card down at the PPC alter, you need to give some thought at to how you will test your keywords. Heres a hint. The campaign should be designed to test the keyword phrases, not maximize sales. This may sound like a strange statement, but keep in mind the purpose of the campaign. You are determining whether you have picked appropriate keyword phrases for the seo campaign. So, how does it all go wrong? With both Overture and Adwords, you have the ability to designate the reach of your keyword phrases. Most pick the broad match option, which is terrible for testing. With broad match, your advertisements are going to appear for your keyword phrase AND variations of the phrase. Since the ad is appearing on a variety of keyword phrases, the results can give you a false impression of the value of the primary keyword phrase. Going back to our example, we start a Google Adwords campaign for Europe travel and use the default broad match option. After a month, we are happy to find the ads converting at 1 in 70. Having validated the keyword phrase, we set off on the long seo campaign. But are we really sure about the validity of the keyword phrase. Since Google has been known to seriously expand keyword phrases under the broad match option, how do we know that the true keyword phrase isnt European travel? We dont unless we take a few additional steps. The first step is to limit the PPC advertisements by bypassing the broad match option. Instead, you want to limit the appearance of the ad only to searches for the exact keyword phrase. In Adwords, this is known as the exact phrase match. To designate it, you simply place brackets [] around the keyword phrase. Second, you need to track traffic originating from the ads. This can be done using tracking tools on your server or through the tracking options offered by each PPC platform. Regardless of your choice, the resulting data will give a much truer picture of the value of the particular keyword phrases. Nothing is more aggravating then getting top rankings, but miserable conversions. The only way to beat this problem is to test, test, test. Using PPC campaigns at the outset of an Internet marketing efforts can save you a lot of headaches later on. ™ How To Effectively Use Link Popularity To Improve Your Search Engine Rankings One of the criteria for website popularity and enhanced website search engine ranking is the quantity and quality of incoming links to your website. Links leading to your site from other sites – incoming links – are an important factor affecting how well your site ranks in the search engines. It’s important to know how many incoming links your site has, how they break down by page rank (PR), and what anchor text is used in these links. Probably the best way to get webmasters to link to your site is by offering to exchange reciprocal links. This is obviously beneficial to both webmasters because both of your web sites benefit from new targeted, relevant links. Search engines see all of the new links pointing from other quality, relevant sites to your site and, over time, increase your Servizio SEO rank. Google has revealed the secrets of its search ranking technology by filing a patent application. It was found that Google values organic link building – building links that progress naturally rather than appearing artificial. An example of non-progressive links is when a whole page of links is posted to your website at once, in an attempt to circumvent the natural progression of search engine ranking. Progressive linking is very different from using indiscriminate “link farms”, which will ultimately result in you being penalised by the search engines. So how do you achieve progressive link popularity with the minimum of effort and where do you start to look for sites that have a website theme in common with yours? Unless you have the time you really do not want to spend precious hours gathering links, writing e-mails, and checking that sites you link to still link back. A links program should be there to work for you not the other way around – if you can set it and virtually forget it, all the better. An ideal tool for building link exchanges the way Google likes them, would be to use a program that allows you to grow your link exchanges gradually and gain links from many different sites letting you build as large a reciprocal link program as you want. Automation is the key, unless of course you like tedious work. So you can do all this manually and accept the frustrations that go with it or you could use a program that will carry out the task automatically. A program that fills the criteria is Link Machine which automates every step of the link management process. Importantly, new links come to you; you do not have to go searching for websites similar to yours. Your sites visitors can submit new links through Link Machines’ submission form and it can inspect each link that’s submitted and only accept those that meet your requirements by filtering out links with inappropriate content, low page rank, and more. Other Link Machine users can be invited to exchange links and with a single click, you can accept an invitation and build a new link exchange instantly, making it simple to exchange quality and relevant links. You can decide whether you’d like to manually approve each link that is submitted, or run your link directory on full automatic. Because Link Machine is a PHP application that runs from your web site, it can update your link pages the moment you make a change, or the moment another site’s webmaster chooses to exchange links with you. Link Machine is a powerful program that does what it is supposed to do, that is to provide a fully automatic linking process for your website, thereby saving you hours of tedious work. ™ The Internet has revolutionized business and you need a presence to make money in the digital age. While everyone has their favorite tools, I prefer two in particular. Most businesses build sites without really having a clue regarding how to go about it. The first step in developing a business site is not building it. Instead, you have to focus on the internet marketing aspect of the business and design accordingly. To this end, there are two tools that can be considered from my point of view. The single best tool you need to become familiar with Servizio SEO Profesisionale is Wordtracker. This tool is the proverbial golden egg of Internet marketing. Wordtracker lets you take a keyword and find out all the phrases people are using that incorporate the keyword. You can then take the list of keywords and find out how many searches are occurring on any of the big search engines Yahoo, Google and MSN. On top of this, you can also determine how difficult it will be to get top rankings for the keyword phrases through search engine optimization. Wordtracker is great because it allows you to determine if there is a market for your idea before you waste time and money on it. It can also be used to come up with ideas for sites. You simply type in a keyword like travel and see if there is a niche with a lot of traffic and a nominal amount of competition for rankings. If you find the niche, you tailor a business idea to it and make a boatload of money. As if Wordtracker isnt enough, there is a second tool I have come to love. Introducing the article directory. The key to being really profitable on the Internet is getting free traffic. You do this through search engine optimization or by getting publicity. With either area, this has traditionally been accomplished through link trading. Essentially, you agree to put another persons link on your site in exchange for them doing the same with yours. As you might imagine, it takes a long time to build up enough links to get high rankings and publicity. Article directories solve this problem, which makes them great internet marketing tools. An article directory is exactly what it sounds like. You write an article and deposit it in the directory. Webmaster and editors from all over the world search the directories looking for content for their sites. When they republish your article, you get free publicity. Even better, you will create links in the author area of your article and they will publish those on their site as well. You are either reading this article in a directory or it came from one. Or someone ripped me offlol. Everyone has there favorite tools they use to have a go at marketing and seo. I prefer these, but others would argue for others. In response, all I can say is this work for me and I am far too lazy to go find something new. |
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